If you need to sell real estate and you need to get listings, you need to have inbound lead sources.
Ryan Haley, broker and owner of Atlantic Shores Sotheby’s International Realty, talks about the importance of having inbound lead sources.
The average real estate agent today typically has one to three lead sources. However, the top real estate agents have anywhere from four to 10 different lead sources, different pillars of business that they can turn to ensure they have new leads coming in.
Work on Your Leads Strategy
Different examples of these lead sources would include online leads. So, what’s your strategy for online leads? Are you effectively working on your database? What about your sphere of influence, which basically includes the people that you know and know you in the community? Do you have a plan to stay in touch with those people?
Geo farming is another way to get leads. Pick a particular area for this. A lot of times, it’s common for real estate agents to pick the location where they live, and then, geo farm that particular area to try to find buyers and sellers there.
There are lots of opportunities to get lead sources, but what’s important is that you have enough lead sources to ensure that 2022 is going to be your best year.
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