When we say we have to contact our clients once a week and they’re fine with hearing from us at least once a week, it doesn’t mean we literally have to be on the phone with them once a week.
Ryan Haley, broker and owner of Atlantic Shores Sotheby’s International Realty, discusses how agents can use social media as a way to communicate with clients.
How do you contact past clients every week? What is a good plan, and what does that look like as a real estate agent?
One good rule to follow is that if it’s not in your calendar, it doesn’t exist. First and foremost, you’ve got to have a list of events that you want to use and put those in the calendar.
For social media, what are the tricks of the trade? What is the ideal schedule on a daily or weekly basis for contacting or staying in touch with your past clients?
One way is to use social media platforms such as Instagram. For Instagram, it is recommended to do one IGTV post per week and use Reels one time per week. Reels is similar to TikTok, showing short and entertaining videos.
All these things should be done in addition to three actual posts on Instagram per week. It is also important to make sure that your Story on Instagram never goes out. That way, you’re always staying in front because that brings you to the forefront.
Be Authentic on Social Media
While you talk of business on your social media account, it also helps to be authentic at the same time.
It doesn’t always have to be business. We’re all real people, so you want to be authentic and be yourself. What you post on your social media don’t always have to be about listings and reviews. People also want to see what you’re up to and what you do to have fun in your free time. This will make you more relatable than if the posts were just all about the business side of you being a real estate agent.
In your social media account, it would be good to merge personal and business, with a ratio of about 60 percent personal and 40 percent business, although this could go a bit different depending on how the week goes.
The important thing to remember is to be yourself and to be authentic. It doesn’t have to be perfect. The personal connection will help build trust with potential clients.
Sometimes, the messages don’t even matter as long as you’re out there and people see your face everywhere—they see you on Instagram, on Facebook, and on signs on the streets. You want to be that agent that’s seen everywhere.
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